The BBC is bringing in a brand new coverage that states all customers must be logged in earlier than they’re able to watch or hearken to any programme on its flagship iPlayer service.
The official purpose that the BBC is giving for the change is that realizing customers preferences will assist it to enhance its service, however the apparent further profit for the corporate is that it’s going to have a report of everybody who’s utilizing the service, and will presumably determine folks utilizing the service with out having paid their licence charge.
So as to join an account, you need to give an e-mail tackle, a date of delivery and a postcode. And that final one feels pertinent.
In an official assertion the BBC’s Andrew Scott stated, “The rationale we’re making these adjustments isn’t about imposing the licence charge – it’s about supplying you with a greater BBC and serving to you get the perfect out of it.”
He very shortly after added: “By matching e-mail addresses we might be able to determine somebody who has advised us they do not want a TV licence whereas on the identical time having signed in and watched iPlayer. So we’ll now use this alongside our present enforcement strategies to assist determine people who find themselves watching licence fee-funded content material with out a licence.”
No extra free lunch
For these utilizing the iPlayer platform, that is the newest in a collection of adjustments made by the BBC in its marketing campaign to grow to be the UK’s main streaming service by 2020.
Following a governmental change in September 2016, a TV license was required to observe ‘catch-up’ footage. Up till that time, a TV license had solely been a requirement in the event you had been watching stay content material.
With streaming companies like Netflix and Amazon, there was a shift in the direction of a on-demand mentality with content material, so it will make sense for the BBC to wish to transfer in the direction of extra strictly monetising its on-demand service.
Contemplating the prime quality programming throughout the huge vary of tv and TV companies that the TV license covers, £147 per 12 months doesn’t really feel like a giant sum to pay, however in fact if you’re already paying for quite a few different companies and have been getting this one for nothing (even in the event you shouldn’t have been) one other £147 instantly looks like rather a lot.
By way of Engadget