Since India continues to be on the cusp of the digital content material streaming revolution, the tempo of the identical has been accelerated with the entry of native and worldwide giants. Whereas Netflix, Hotstar, and Amazon Prime Video are operating round to signal offers and produce native content material to their library to draw the populace, homegrown media homes are leaping into the sport with their very own digital content material streaming platforms.
The most recent one to hitch this burgeoning area is the wide-known tv broadcaster — Solar TV Networks. This Kalanithi Maran-owned community has introduced that launch of its personal content material streaming platform referred to as Solar NXT to draw a majority of the populace from South India.
Solar TV is making a library of over 4000 titles, over 40 channels streaming dwell, catch-up TV, children exhibits, information, comedy, and different content material accessible in all 4 south-Indian languages — Tamil, Telugu, Kannada, and Malayalam. The corporate is planning to debut unique content material on Solar NXT within the coming months. It has already supplied outstanding options akin to offline and HD viewing, in addition to cross-platform help.
The applying, which has made its debut each on Android and iOS, has obtained phenomenal response from the general public. Solar NXT is accessible globally, with downloads over 1.1 million in simply inside 4 days of its launch. This prompted the identical to remain among the many high trending apps record by means of these final 4 days and the corporate is contempt with its try at bringing native video content material to its native lots. Talking of the identical, the official assertion added,
We’re delighted to obtain such an astonishing response for the Solar NXT from the general public. Because of their curiosity, the Solar NXT crossed over 1.1 million downloads.
That is the quickest path to the primary million amongst its friends within the class. Momentum is powerful and accelerating and all indicators level in the direction of the following milestone of over 2 million downloads.
Solar NXT, for these nonetheless aloof, has been launched as a subscription-based video-on-demand (VoD) service — adopting a mannequin that’s similar to its rivals. Solar TV is providing prospects three very inexpensive plans to achieve entry to its big content material library.
- Month-to-month plan — ₹50 for 30 days
- Quarterly plan — ₹130 for 90 days
- Annual plan — ₹495 for 365 days
The tv community can also be offering everybody with a thirty-day trial interval, solely after which does the subscription funds begin to kick in (relying on the mannequin you’ve chosen). Solar NXT can also be accessible on the desktop internet and the web site is accessible for entry proper right here. This pits Solar NXT in competitors to main digital streaming platforms named to start with, coupled with these launched by Ekta Kapoor (AltBalaji) and Viacom18 (Voot).