It was a 12 months in the past at present that Instagram rolled out a brand new function referred to as Tales, which permits customers to put up movies and photographs to a feed that lasts 24 hours earlier than disappearing. It sounded immediately acquainted, because it was mainly a duplicate of Snapchat‘s personal Tales function, and people similarities had been all lots of people talked about after the reveal. It’s becoming, then, 12 months later we’re speaking about these similarities as soon as once more, however for vastly totally different causes.

Instagram introduced at present that, only one 12 months after launch, Tales has 250 million every day lively customers. The final time we checked in with Snapchat – throughout its Q1 2017 earnings report – the corporate claimed 166 million every day lively customers. It’s probably that Snapchat’s numbers have grown since then, however contemplating that Instagram Tales hit 200 million every day lively customers again in April, it’s virtually actually nonetheless forward.

That, clearly, needs to be not less than considerably regarding for Snapchat. Whereas Snapchat isn’t precisely doing dangerous with 166 million every day lively customers – a quantity which represented some progress on a quarter-to-quarter foundation, in any case – the truth that Instagram Tales has caught up so shortly simply speaks to the prevalence of the Fb-owned picture sharing service.

In any case, Instagram Tales appear to be well-liked with common customers and companies alike. Instagram at present claimed that within the earlier month, 50% of companies on the platform created not less than one Story, and that “one in 5 natural tales from companies will get a direct message.” Customers beneath the age of 25 are utilizing the Instagram app a median of 32 minutes per day, whereas these over 25 register a median of 24 minutes per day.

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Instagram Tales are well-liked all world wide, too, with the highest 5 location tags spanning Jakarta, São Paulo, New York, London, and Spain in that order. To have a good time this one 12 months anniversary, Instagram has added a brand new batch of stickers, which you see previewed within the picture above. Are you one of many 250 million people who find themselves utilizing Instagram Tales every day? Head all the way down to the feedback part and tell us!