By: Nick Gambino
Subscription-based companies exist in practically each trade – content material streaming, meals supply, laundry companies, and so on. In current months, luxurious automakers have embraced the subscriber mannequin in an effort to make their flashiest of automobiles accessible to “everybody.” Now Mercedes-Benz has joined the pack.
“Expertise the perfect of Mercedes-Benz, one superb car at a time,” the web site reads. Whereas the touchdown web page nonetheless says this system is coming quickly to Philadelphia and Nashville, we had been capable of glean extra particulars from their press launch.
The Mercedes-Benz Assortment is beginning as a pilot in June within the two cities talked about above. Just like different subscriptions, it should embody a number of tiers that seemingly provide higher (costlier) fashions the upper you go.
“Subscribers can select from a broad array of Mercedes-Benz choices together with SUV, sedan, coupe, cabriolet, roadster and wagon fashions,” the press launch states. “Every tier can even enable entry to the corporate’s fashionable high-performance Mercedes-AMG fashions.” The AMG fashions are the extremely coveted Mercedes high-performance automobiles.
Now earlier I acknowledged these applications had been established as a way to make sure luxurious automobiles had been out there to everybody. You’ll observe I put that in quotes. Maintaining with month-to-month funds will really feel such as you’re paying a second mortgage, however as an alternative of a spacious home with a number of loos and a stretch of land, you’ll have your selected of a pleasant shiny automotive with four wheels. So…comparable, proper?
Mercedes hasn’t launched any data on what we’d count on to pay for even their least expensive plan, but when we check out comparable applications already in play, we are able to get an concept.
BMW’s lowest plan fetches $2,000 a month whereas Porsche asks for a whopping $three,000 a month to drive their sports activities automobiles. Looks like a second mortgage, doesn’t it? Even for those who had been to hunt out the most affordable luxurious automotive subscription round, you’d wind up with a Volvo plan which might go as little as $600 a month. Not as unhealthy as $2,000, but it surely’s not chump change both.
Truthfully although, who’s evaluating a Volvo to a Mercedes-Benz? I by no means heard Janis Joplin cry for the Lord to purchase her a Volvo.