Gross sales of the Samsung 970 PRO and 970 EVO M.2 NVMe SSDs are attributable to start tomorrow (Might 7), and it seems that Samsung could also be making a last-minute adjustment to their recommended retail costs. An attentive reader has identified that two totally different sections of Samsung&#zero39;s web page are exhibiting product listings for the 970 collection. The Samsung Enterprise website is exhibiting the costs as initially introduced final month, however the consumer-oriented Samsung website is exhibiting considerably decrease costs indicating a 25% lower to the 970 PRO costs and 5-13% cuts to the 970 EVO costs. Neither set of product listings at the moment provides the choice to purchase straight from Samsung, and solely the enterprise part listings have hyperlinks to different on-line retailers. These linked product listings on CDW, SHI and Zones have costs above both set of MSRPs and don’t present fast availability.

Samsung 970 Product Listings
DriveSamsung USSamsung Enterprise US
970 PRO 512GBMZ-V7P512BW
$249.99 (49¢/GB)
$329.99 (64¢/GB)
$499.99 (49¢/GB)
$629.99 (62¢/GB)
970 EVO 250GBMZ-V7E250BW
$109.99 (44¢/GB)
$119.99 (48¢/GB)
970 EVO 500GBMZ-V7E500BW
$199.99 (40¢/GB)
$229.99 (46¢/GB)
$399.99 (40¢/GB)
$449.99 (45¢/GB)
$799.99 (40¢/GB)
$849.99 (42¢/GB)

The product ID numbers for the enterprise and shopper listings differ barely, with the enterprise part listings exhibiting IDs ending in "E" whereas the buyer part exhibits IDs ending in "BW". These might mirror a distinction in packaging, however the drive itself is similar. Now we have requested Samsung for clarification in regards to the pricing and product IDs, however haven’t but acquired a response. The reply to the query of pricing ought to turn out to be obvious tomorrow when main on-line retailers begin promoting the 970 PRO and 970 EVO.

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NVMe SSD Value Comparability
Samsung 970 PRO
(transport Might 7)
 $249.99 (49¢/GB)$499.99 (49¢/GB) 
Samsung 970 EVO
(transport Might 7)
$109.99 (44¢/GB)$199.99 (40¢/GB)$399.99 (40¢/GB)$799.99 (40¢/GB)
Samsung 960 PRO $319.25 (62¢/GB)$604.65 (59¢/GB)$1249.95 (61¢/GB)
Samsung 960 EVO$117.99 (47¢/GB)$219.55 (44¢/GB)$432.35 (43¢/GB) 
WD Black 3D NAND$119.99 (48¢/GB)$234.24 (47¢/GB)$449.99 (45¢/GB) 
Intel SSD 760p$116.25 (45¢/GB)$215.45 (42¢/GB)$399.99 (39¢/GB)$1730.01 (84¢/GB)
Plextor M9Pe$119.99 (47¢/GB)$209.19 (41¢/GB)  
HP EX920$109.99 (43¢/GB)$199.99 (39¢/GB)$349.99 (34¢/GB) 
MyDigitalSSD SBX$84.99 (33¢/GB)$157.99 (31¢/GB)$309.99 (30¢/GB) 
Essential MX500 (SATA)$69.99 (28¢/GB)$114.99 (23¢/GB)$236.06 (24¢/GB)$472.16 (24¢/GB)

If the decrease costs for the Samsung 970 PRO and 970 EVO prevail, then Samsung shall be placing lots of stress on different high-end NVMe SSDs. A number of the opponents like the brand new technology WD Black and the Plextor M9Pe are having bother staying in inventory, and the Intel 760p continues to be above the costs it launched at early this yr. All of them could be undercut by the 970 EVO on the new MSRPs, leaving the HP EX920 because the quickest drive that’s nonetheless cheaper than Samsung.

With an excellent larger worth lower, the Samsung 970 PRO will solely be 25% costlier than the 970 EVO, quite than carrying a 40% premium. It&#zero39;s nonetheless a step up that’s pointless for many customers, however it&#zero39;s good to see the quickest flash-based SSD below 50¢/GB.