Simply months after Razer made a submitting for IPO in Hong Kong, the corporate has hinted on plans to enter the smartphone market. Within the latest weeks, the corporate implied on such intentions for not less than thrice and there are indicators that the corporate is prepping not less than one handset.
Within the latest years, Razer has made a number of acquisitions, together with Ouya, THX, Nextbit and others, to develop its IP portfolio. Because it seems, the corporate had explicit plans when it purchased Nextbit (the startup behind the Robin smartphone) earlier this yr and these plans embody a smartphone launch.
Again in September, Min-Liang Tan, the CEO and a co-founder of Razer, stated in an interview with CNBC that his firm was engaged on a cellular gaming machine deliberate to launch by the tip of the yr. Then, in early October, Tom Moss (the founding father of Nextbit and SVP/GM of Cell at Razer) revealed a picture of Mr. Tan with an oblong machine in his pocket, which clearly resembled a smartphone or a cellular recreation console. Lastly, on Wednesday the corporate tweeted a teaser that just about definitely implies on a launch of a cellular gaming machine on November 1 throughout an occasion known as “Watch, Hear, Play.”
Traditionally, quite a few producers have tried to launch smartphones geared toward avid gamers. Nokia tried to popularize its N-Gage after which N-Gage QD gadgets in 2003 – 2004. Then Sony Ericsson launched its Xperia Play smartphone in 2011. Neither of the gadgets have change into well-liked. Motorola reportedly tried to launch a gaming handset in 2011, however cancelled the mission. One other a part of the gaming smartphone problem is that solely a handful of smartphone makers are literally earning profits with Samsung being probably the most worthwhile amongst suppliers of Android-based handsets. Minimize-throat competitors and value wars are key causes for that.
Razer definitely understands that launching its personal handset could be very difficult. In the meantime, the corporate’s observe file has been fairly profitable thus far: Razer has considerably expanded its product lineup since 2005 from mice to numerous peripherals and even gaming PCs. Alternatively, there have been failures as effectively: the Razer Edge gaming pill, the mission Christine modular PC, and quite a few others have by no means taken off. Nonetheless, its personal smartphone platform is doubtlessly a too profitable mission to not attempt it.
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