Amazon Echo, and the related Alexa voice assistant, are wildly fashionable. That is pretty stunning, as you’ll count on such a profitable product to come back from Apple or Google. Whereas the latter has since launched its “Dwelling” competitor, Amazon’s providing nonetheless reigns supreme within the hearts and minds of shoppers.

Not happy with resting on its laurels, immediately, Amazon broadcasts that it’s pushing the envelope even additional. You see, the corporate will probably be launching a brand new product — Echo Look. This system works with Alexa like the opposite Echo merchandise, however with a novel twist — it has a digital camera. No, it isn’t designed for communications, however as a substitute, for style. The Echo Look will assist you look fashionable, by taking your photograph or video in an outfit, and making ideas.

“With Echo Look, you’ll be able to take full-length photographs of your day by day look utilizing simply your voice. The built-in LED lighting and depth-sensing digital camera allow you to blur the background to make your outfits pop, supplying you with clear, shareable photographs. Get a reside view within the Echo Look app or ask Alexa to take a brief video so you’ll be able to see your self from each angle. View suggestions based mostly in your day by day look and use Model Verify for a second opinion on what seems finest. And, as a result of Alexa is constructed within the cloud, she’s all the time getting smarter — and so will Echo Look,” says Amazon.

The web retailer additional explains, “Model Verify retains your look on level utilizing superior machine studying algorithms and recommendation from style specialists. Submit two photographs for a second opinion on which outfit seems finest on you based mostly on match, shade, styling, and present traits. Over time, these choices get smarter by way of your suggestions and enter from our workforce of skilled style specialists.”

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The Echo Look is sort of intriguing, and regardless of Amazon’s give attention to girls in product media, any intercourse or gender can use it. Because it additionally performs as a conventional Echo, it might be enticing to those that aren’t that into style.


The discharge date is one thing of a thriller in the mean time, however we do know it’ll retail for $199.99. Amazon is taking requests (right here) from those that need an invitation to purchase it. Bear in mind, there’s a priority for this — the unique Echo was an invite-only affair too.

What do you consider Echo Look? A cool product or a gimmick? Inform me within the feedback beneath.