In the event you occur to actually just like the look and design of the Apple Watch, however are additionally a tired-and-true fan of conventional mechanical watches, then right here’s a timepiece that’s only for you. Swiss watchmaker H. Moser has introduced a brand new watch that nearly completely mimics the look of Apple’s smartwatch, but it’s 100% mechanical, which means there’s no show, no contact enter, and no well being or health monitoring — no ‘smarts’ of any form.

So, how a lot would you pay for an Apple Watch-resembling non-smartwatch? Hopefully you stated $27,000, as a result of that’s the worth H. Moser has give you for the “Swiss Alp Watch Zzzz” (sure, that’s its actual title). A minimum of they solely plan to make 20 models in whole, making this rarer than the unique Apple Watch Version.

At first look, this actually does look precisely like an Apple Watch, and even a loyal Apple fan must look carefully to note the variations. Because it’s mechanical, H. Moser’s timepiece has no aspect button or Digital Crown, as an alternative utilizing a standard crown for winding functions. However even the minimally designed face could possibly be mistaken for the now iconic smartwatch’s, even supposing there’s no display screen to activate or off.

It looks as if Swiss Alp Watch Zzzz is meant to be the whole Swiss watch trade’s dig at Apple for superseding them in gross sales over the previous few years. H. Moser’s press launch even refers back to the design as akin to a “smartwatch which is powered off or in standby.”

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However right here’s the actual giveaway: “On this watch, the now iconic mannequin options neither indices nor emblem on its dial, proving that true luxurious is unmistakable, and instantly identifiable, even with out apparent advertising and marketing,” says the press launch. The one factor this watch goes to be recognized as is an Apple Watch, and the one factor unmistakable is that H. Moser should be attempting to tug a quick one on us.