Lengthy talks to a Huawei
telephone with Amazon Alexa.
Picture: Huawei

Justin Lengthy, the face of Apple’s “Get a Mac” marketing campaign for 3
years, is now starring in advertisements for Huawei telephones.

The Chinese language Android maker is desperately making an attempt to interrupt
into the U.S. market, and will probably be hoping Lengthy’s acquainted
face can elevate consciousness of the Huawei model.

Huawei is now the third-biggest smartphone maker on the planet
behind solely Apple and Samsung. It shipped 44.9 million handsets
final quarter to seize a 10.2 p.c of the worldwide market, which
is the primary time it has ever reached double figures.

Nonetheless, a lot of Huawei’s success stems from rising markets
like China, the place its inexpensive handsets are extra accessible
to shoppers. The corporate is now making an attempt to interrupt into Western
markets, with an enormous give attention to the U.S.

What higher approach to do this than with the face of Apple’s well-known
“Get a Mac” marketing campaign, which aired from 2006 to 2009. Lengthy
presently seems in two Huawei advertisements for the U.S. — each of
that are centered on its smartphones, with a short look
from the MateBook.

Marketing campaign 
experiences that Huawei initially needed
Lengthy to be extra specific about his earlier relationship with
Apple throughout its new commercials, and this was the first
purpose why Blast Radius, the agency behind the marketing campaign, employed
him to be the star.

The unique marketing campaign “was a way more emboldened method to
name out the earlier relationship with Apple,” the company
stated. Nonetheless, Lengthy negotiated “a pleasant center floor the place
that concept is inferred versus explicitly said.”

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Lengthy performed the cool, casually-dressed Mac consumer in Apple’s “Get
a Mac” marketing campaign, stating the benefits Macs had over PCs
on the time. Enjoying the PC consumer, John Hodgman wore a swimsuit and
glasses and complained about points like viruses and the
catastrophe that was Vista.