iTunes is
able to die.
Photograph: Apple

The iTunes model is being slowly carted off to the Apple

On Thursday
morning, Apple made a really refined however profound change to the
approach it markets podcasts. Any more, they’re not referred to as
“iTunes Podcasts” — they’re referred to as “Apple Podcasts.”

The change
was formally revealed
in the present day by Apple, shifting the branding extra inline with Apple
Music. Sadly, the identify change doesn’t include any
main new options or updates. Nonetheless, podcasters did get some

new advertising pointers to comply with.

podcasters concern that Apple is neglecting podcasts, despite the fact that
it created all the business when Steve Jobs launched
software program for downloading digital audio exhibits to iPods again in

Dying of iTunes means life for ‘Apple podcasts’

iTunes model and software program has been round since 2001. iTunes
put Cupertino within the driver’s seat as downloads reworked the
music business (and successfully
killed the file album).

Nonetheless, as
streaming companies like Spotify took the place of downloads,
iTunes’ days
turned numbered. Apple finally jumped into the streaming
recreation by shopping for Beats Electronics and remodeling its streaming
service into Apple Music.

Over the
years, iTunes software program itself has turn into so bloated and
cumbersome that many Apple followers hope the corporate kills the app.
By shifting sections like Apple Music and Apple Podcasts into
their very own manufacturers, Apple is clearing a path to place iTunes out to

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