Steve Savoca
joined Apple Music in January.
Picture: Ste Smith/Cult of Mac

Apple has employed a former Spotify government to work with
smaller, unbiased labels.

Steve Savoca
joined Apple Music in January after 5 years as Spotify’s
Vice President of Content material.

When he joined Spotify again in 2011, Savoca turned one of many
Swedish agency’s first American workers. He served as international
head of label relations, and in addition oversaw artist advertising and marketing and
promotion. Previous to that, he was head of digital at Domino

Steve SavocaSteve Savoca.
Picture: LinkedIn

Savoca will
now head up label relations for Apple with a deal with indie
labels — notably these abroad, in accordance
to Enterprise
He will probably be primarily based out of New York.

Apple Music
remains to be considerably smaller than Spotify, but it surely has been
making an attempt to compete by providing unique tracks and albums and
different content material that its rivals would not have. Apple has beforehand
said it desires to do extra than simply match Spotify’s music

in December, Apple Music content material chief Larry Jackson stated Apple
Music goals to be “one thing that’s the intersection of all
issues pop-culture… I like to consider it as a spot the place the
finest artistic thinkers in music can congregate and give you
completely different concepts.”

Becoming a member of
forces with indie labels that may not be out there on different
music streaming service is definitely a technique of executing that
imaginative and prescient.

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